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Presentation Information

Anna Hoff

Texting as a Valuable Tool for Maternal and Child Health

  • Speaker: Anna Hoff , BA
  • Presentation Type:
  • Duration: 60 Mins
  • Credits: 1 CERP, 1 Nursing CEU, .1 Midwifery CEU, 1 Dietetic CEU

SMS messaging is an effective way to disseminate health and safety information to pregnant women and new moms as demonstrated by text4baby, the United States’ largest mobile health service. Text4baby is the nation’s only free mobile information service designed to promote maternal and child health through text messaging. This presentation will outline how text message content is developed in partnership with national, state, and local organizations as well as major medical organizations and the U.S. government.  Evaluation methods and results will also be presented, including data on patient engagement and the effectiveness of text messages on appointment adherence, access to health services, increased health knowledge and increased confidence.