Presentation Information

Utilizing Social Media to Bridge the Education Gap

• Speaker: Shelly Lopez-Gray , MSN, RNC-MNN, IBCLC
• Presentation Type:
• Duration: 60 Mins
• Credits: 1 CERP, 1 Nursing CEU, 1 CME, .1 Midwifery CEU

Abstract:

Technology has become a staple of American lifestyle. The majority of healthcare providers and patients utilize social media on a daily basis. Information is now readily available and easily accessible online and through a variety of social media outlets. Healthcare providers and patients both independently search for information related to care or practice. Online information is abundant, instantaneous, and often incomplete. Media tools are capable of engaging and educating patients and providers. These outlets maximize exposure of information and provide focused information to specific populations. Assessing a need for complete, current, evidence-based information relevant to the bedside nurse and the clients in their care resulted in the creation of a website dedicated to patient and provider education. Articles providing education aimed at particular populations or topics are published weekly and promoted through social media outlets. Analytics are reviewed to evaluate engagement and compared to national organizations, revealing consistently high engagement.